At a glance
| Client | National private higher-education provider, South Africa (name withheld) |
|---|---|
| Audience | About 200,000 prospective students a year |
| Lead sources | Facebook Lead Ads, plus USSD and WhatsApp campaigns |
| Delivery | Automatic sync every 5 minutes, sent to the CRM |
| Working with us | About 10 years |
The challenge
The provider's student advisors need every enquiry quickly. Learners compare several institutions, and the first to call is often the one they remember. When leads were captured by hand, they sat for weeks and typing errors crept in. Both hurt conversations with learners and enrolment rates.
Facebook Lead Ads brought a new version of the same problem. Leads stayed inside Meta until someone downloaded them, cleaned the spreadsheet and imported it into the CRM. With about 200,000 prospects a year and sharp peaks around enrolment, that didn't scale.
The solution
- One token, every form. LeadAdd connects to the provider's Facebook Pages and picks up every lead form on them.
- Every 5 minutes. New submissions, including extra questions on the form, are pulled in automatically.
- No duplicates. Each lead is matched on email or mobile, so a learner who enquires twice isn't called twice.
- Straight to the CRM. Leads are sent to the CRM automatically, and advisors are notified.
- One place for every channel. Leads from the provider's USSD and WhatsApp campaigns arrive in the same place.
The result
- No CSV downloads and no re-typing: Facebook leads go straight to the CRM.
- Advisors reach learners within minutes, while they are still interested.
- Duplicate enquiries are merged, not called twice.
- High lead volumes at peak enrolment are handled, with reporting to measure performance.
Recruiting students, members or customers at volume? Start free or read how the Facebook-to-CRM setup works.